Lookna – A Fraud-Free Hyperlocal Search Engine For Legit Businesses
Lookna is a hyperlocal advertisement search engine that allows only legit businesses to get listed on their website.
What is Hyperlocal?
As people continue to shift their attention away from traditional media to mobile-enabled platforms, marketers need to evolve the ways in which they engage with targeted groups who have grown more resistant to advertising. Consumers now spend less time in places where marketers have traditionally had an advantage in reaching them, such as in-front of the television, while people’s attention has fragmented across multiple channels as media and technology increasingly diversify. Many local businesses are finding that hyperlocal advertising — in any media channel that is primarily focused on the needs and issues of the people in that immediate vicinity or community — are more effective. Hyperlocal advertising can be very useful for any brick and mortar local business when applied correctly. Thanks to improved targeting technology, increased mobile users, and enhanced measurement system, you can now easily market your offerings to the right audience, at the right time, with the right geo-targeting tactics using compelling rich media content.
How Is Hyperlocal Advertising Used?
- Basic Radius – At its most basic level, hyperlocal simply involves creating a zone or “geo-fence” around a GPS coordinate, and targeting all users that pass through it. This zone can be as small as a few feet in radius. Most buying platforms have either a mapping integration built-in or allow you to upload a list of GPS coordinates that you want to target.
- Contextual – In the desktop world, contextual targeting usually refers to the content of a specific web page: that is, keywords, language, sentiment, category, and so on, appearing on the page. In the hyperlocal mobile world, contextually refers to characteristics about the physical location of the mobile user, such as: The type of location (school, shopping mall, neighborhood, building, etc.),
The demographics of the area (gender, ethnicity, education, age, etc.), Specific census data (crime rate, political leanings, household incomes, etc.).
In Lookna, upon sign up, business owners are required to go through a process that will verify the authenticity of their company or services. And since it is launched recently, Lookna has decided to offer their services for free. Lookna’s user interface is straightforward. For potential customers using Lookna to search for a business or service provider, they simply type the website’s URL on their browsers and once on the page, type keywords, key phrases, business or service type on the search bar. If they are looking for your kind of business, the system will show your listing in one of the options.
Lookna offers no bid competition to make it on the top, so there is no more overspending just to keep it up with giant advertisers.